GaGa for Gaga

You can call her by her real name, Stefani Joanne Angelina Germanott, by her stage name, Lady Gaga or by what the critics say, the new Madonna, but one thing you must call her is a genius. In 2008 Lady Gaga didn't just pop onto the music scene, she burst the scene wide open. Lady Gaga has been able to do what few artists achieve in a lifetime, capture an audience and keep them there.

With such a media saturated world, it is easy for people to become bored with artists. We are constantly searching for the next big song and the new it person. With Lady Gaga's outlandish costumes she has been able to keep people locked into viewing all things Gaga. Whether you need to turn into the MTV Music Awards to see if she will be covered in blood, or if you are one of her almost 1.7 million fans on twitter, or just seeing what ridiculous outfit she has planned for the red carpet, Gaga has figured out how to get everyone saying Gaga, Oooh La La.

This 23 year old blonde firecracker is taking over more than fashion and music, she's taking over quite a few businesses. Set aside the fact that she is the first artist in nearly ten years to reach the top of the Billboard Hot 100 with their first two chart entries, or the fact that she has sold over 7 million albums, she is now having that midas touch on other businesses. Less than a week into its launch, the MAC lipsticks created by Gaga and Cyndi Lauper have outsold any launch in Viva Glam's 16 year history. Gaga also is working on creating a line of headphones for Universal's Beats by Dre and has become the newest creative director for Polaroid.

It's no wonder that this powerful pop star has the power to crash websites from Gaga maniacs needing to get a glimpse into all that is Gaga, and it certainly is no wonder that businesses start realizing that and getting this Fame Monster on their side. You go Gaga!