Quality or Content?

ManCrunch, no it's not a new cereal. It is actually a gay dating site that is center of brewing Super Bowl controversy. The commercial under scrutiny and the same one CBS rejected, showcases two men enjoying the football game, and each other. CBS sited the reason for the rejection of the commercial as low quality and the company's credit history. The 30-second commercial would run the company around $3 million dollars. So if they had the money, should they be able to run the ad?

While I will admit the quality of the commercial is not the best i've seen, it certainly isn't the worst. At first glance I thought CBS must be making a choice based on real core issues such as the ones stated. At second glance I began to question motives behind CBS's choice. It is interesting to note that not only is this advertisement for a gay dating site not being played, but what will be aired during the Super Bowl is a Pro Life commercial.

The Pro Life commercial will feature Florida quarterback Tim Tebow. While that commercial has yet to air, I think it will be interesting to compare the quality of both commercials and see what is really the underlying issue for CBS's choice.