I am sure many of you who follow my blog may be asking who is writing this. Well briefly, my name is Shana Pawlowicz, I am a recent addition to the 44 North crew and a recent graduate from the University of Wisconsin Oshkosh. Another interesting fact about me is that I am also a contestant in the Miss Oshkosh Pageant. I have been for the last three years. Just call me the little engine that could, "I think I can I think I can". But all laughs aside, I feel as if sometimes people have a view of first the Pageant system as a whole and then two the Miss America Organization. And one question that always seems to pop up is, is the Miss America system still relevant?
You might be wondering why I would asking you this on an advertising blog. But to me it is a great question that those creative minded people should try and tackle. In recent years the Miss America Organization has been shuffled from network to network. Trying to find a home and substantial ratings. While I believe part of the reason the ratings have fallen for Miss America is due to the fact that we bring our children up in a society that glorifies mistakes, tragedy, and bad behavior instead of appropriate role models, healthy choices, and selflessness. I also believe that a large part of ratings declining is the lack of publicity leading up to the event as well as Miss America's year long reign.
In 2006 it began to revamp its new image with a new home, Las Vegas. They also jumped the reality t.v bandwagon, which personally I feel was a huge mistake and am happy they have not continued on that path. But with TLC as its home for the last two years I have felt they have dropped the ball on advertising as well. Rarely have I seen advertisements for this weekends competition. Yes I did say THIS weekend. In order to increase ratings an effort must be taken on the networks part to increase awareness of the televised event and Miss America as a figure herself. Increase advertisements, increase appearances of Miss America with other networks, and get the word out there of all that she does.
So to me the question is not so much is it relevant anymore but are we willing to make it? We need to decide what kind of messages and role models we want to send out to other generations. And while many have their opinions on pageant girls, I challenge you to do some research and see just how much the Miss America Organization does, not only for those who compete, but for their communities in general. While I can not speak for every single contestant within the system I will say that it is a system I believe in and have seen change lives.
So the last question really is, what do you think should be done? What is the best strategy in saving a timeless organization. How do we revamp such an organization?