Monday, February 8, 2010

Super Bowl, Super Commercials

It's a well known fact that almost just as many people tune in Super Bowl weekend for the game as they do for the commercials. This weekend was no different. I am sure everyone has their favorites, mine being the Doritos commercial featuring that adorable and spunky little boy, but what was interesting was the theme that seemed prevalent. Manliness sure was on the minds of most advertisers this past Sunday. Yes I get it, men tend to enjoy football, enjoy Super Bowl weekend, and enjoy bonding with other males over beer, junk food and yes again football. But what about the effect those commercials had on the women who were watching. The ones who as the commercials make it seem tend to lay down the law in the house hold. And hello, advertisers, if this is the case, probably are the same ones who are ACTUALLY deciding what items will or will not be purchased.

Do you think these ads could have a negative effect for the companies?






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